Keeping your site current
In today’s business world, the Internet is a crucial tool. In order to fully utilize the Internet, you need to have a website. But not just any website will do – a five year old website with shoddy graphics and a bad layout will hinder you more than help you. Visitors expect to see updated, well-done and user-friendly websites. If refusing to redesign a website is your idea of saving money, consider these statistics: a total of 89% of US Internet users do research online, and 71% of all consumers check business websites before buying something.
If you don’t have an updated website, visitors may be turned off by bad graphics and layouts, slow-loading pages, error pages and difficult navigation. It doesn’t matter if you are offering excellent products or services – a negative first impression will leave a bad taste in a visitor’s mouth, driving them to a more user-friendly competitor’s website. A poorly designed website does not inspire confidence in the company or make the visitor feel like a valued customer. If you somehow manage to sell something, the odds that the buyer will come back to your badly designed website are slim. Imagine that your website is a physical store location: you will lose customers if you do not keep it clean, organized and interesting.
Visitors like finding new and relevant content on websites. If your website features the same old and obsolete information for even a few months, visitors will lose interest and look for a website that offers the information they are looking for. If you have not had your website properly optimized for search engines, visitors will not be able to find your site. Search engines have a hard time indexing older websites. Many up to date websites also advertise themselves through social networking sites like Twitter and Facebook. These websites appeal to an Internet savvy crowd and maintain interest by offering visitors the ability to interact with them. By being socially savvy, these websites cater to customers in a more customized and personal way than an older and unconnected website can.
Redesigning your website can actually save you money in the long run. Over time, an old website may require complicated and costly maintenance. A new website can be designed in a simple yet effective style that requires far less maintenance, provides better results and is easy to upgrade. Instead of hiring a web professional every time you need to update content, you’ll be able to make changes yourself. Redesign your website today! What was once a poorly designed website that turned off potential customers can be transformed into something user-friendly, incredibly attractive and profitable.
